We believe in global understanding powered by local expertise.
We unite leading voices in human rights and climate action through strategic and creative collaboration to help organizations drive meaningful, sustainable change.
Global
Perspectives.
Shared
Responsibility.
Sustainable
Impact.
Only through genuine collaboration can we build a more sustainable world. That's why we bring together leading voices in human rights and climate action from across the globe, uniting them through strategic insight and creative vision to drive meaningful change. We help organizations strengthen their positive impact and guide lasting, sustainable transformation.
Our collective brings together leading experts on human rights and the climate crisis, enriching the conversation around responsibility with a truly global perspective and fostering greater diversity in both planning and strategy.
Working at the intersection of strategy and creative conceptualization, we leverage our extensive networks to help your initiatives grow in a genuinely sustainable direction. We have worked around the world with companies, the public sector, and civil society organizations.
Only through genuine collaboration can we build a more sustainable world. That's why we bring together leading voices in human rights and climate action from across the globe, uniting them through strategic insight and creative vision to drive meaningful change. We help organizations strengthen their positive impact and guide lasting, sustainable transformation.
Our collective brings together leading experts on human rights and the climate crisis, enriching the conversation around responsibility with a truly global perspective and fostering greater diversity in both planning and strategy.
Working at the intersection of strategy and creative conceptualization, we leverage our extensive networks to help your initiatives grow in a genuinely sustainable direction. We have worked around the world with companies, the public sector, and civil society organizations.
Everyone loves short to-do lists. Ours only has four things. This is also our process for creating sustainable change.
Break Down Walls
Between public, private and NGOs. We all gain from combining our forces.
Act Local, Impact Global
Spark change where it is most urgently needed. Sustainable living can't be the privilege of only the affluent few.
Shift Power
To us all. Solutions need to be affected by those of us most affected by change.
Think Long-Term, Act Now
The leaders of tomorrow are the ones who take the boldest leaps today with long-term in mind.
We are part of a wide-reaching international network of professionals united by shared values, working together to shape a more responsible world.
Our people come from across the world, bringing diverse views and expertise. We build a stronger future on the belief that local insight and global experience create real impact.
Our community spans generations and industries, uniting changemakers in sustainability and responsibility. We are stronger when we work together and lift each other towards a shared purpose.
From the foundation, we build teams as diverse as the challenges we seek to solve-including project managers, designers, strategists, researchers, analysts, and more. Different skills, one mission to create solutions that last.
The building blocks ofPositive Change
In each block, we offer strategic planning and engaging action. Each section can be linked together or offered separately.
Sustainable Strategies
We assess your organisation's sustainability level across cultural, social, environmental, and economic responsibility.
We align stakeholders through clear, transparent transition actions that guide internal and external communications. We also support the board and leadership to walk the talk through research and education that advance your transition vision.
Internal Change
Organisational change is only possible when the structure itself enables it.
This means recognising existing capabilities, aligning around a shared mission, and ensuring that everyday work truly serves the chosen strategy. We support this process by shaping internal ways of working and practical tools that make meaningful change possible.
Market Entries
A responsible market entry requires a deep understanding of the local market, culture, and business landscape, as well as strong networks.
Success is built on thorough research, trust-building, and long-term relationships. We guide and support you through every step of this process, helping to ensure a sustainable and impactful entry.
Impactful Branding
A strategy stands out when the branding is fully aligned.
We create brand strategies that bring an organisation's purpose, or a specific initiative, to life. By defining core beliefs, mission, vision, and tone of voice, we set the foundation for effective marketing and design compelling brand identities.
Shared Actions
Driving sustainability requires collaboration across the public sector, businesses, and organisations, supported by a shared language.
The expertise of individual specialists adds depth and insight. We build bridges and practical tools that engage and connect diverse audiences.
Creative Solutions
We create action plans to engage different audiences effectively.
Through long-term communication partnerships, we maximise collaboration and reduce the risk of miscommunication or greenwashing. We also deliver unique launch campaigns, concepts, and initiatives with our network of creative specialists.
Our global team brings together diverse perspectives and cultural backgrounds to drive lasting impact worldwide.
Anna dias
Director / India
Anna has spent over a decade at the forefront of India's sustainability movement, shaping progressive, purpose-driven brands that challenge how people consume, connect, and live.
She leads Common Ground's India operations with narrative depth, market expertise, and an instinct for what it truly takes to drive responsible change in one of the world's most complex markets.
Arto Sivonen
Director / Europe
Arto has worked for over two decades in leading creative agencies around the world, specializing in sustainability.
Arto leads global strategy and oversees Common Ground's European operations.
Mwende mutinda
Strategist
Mwende has worked extensively in sustainability through strong networks across the continent.
Mwende works as a strategist in African operations.
Anna Abrahamsson
Strategist
Anna is a growth strategist and supports the development of sustainable business practices at Common Ground.
She has helped grow many responsible brands in a sustainable way.
Javan Ofula
Director / Africa
Javan is an expert in sustainability, and through his strong networks he has built several socially significant movements.
Javan leads Common Ground's African operations.
Divya balasubramanian
Strategist
Divya is an experienced strategist who has worked as a Strategy Director in large international companies.
Divya is responsible for leading and designing internal transformation processes.
Curated
References
Curated sources, insights, and partners
that inform our work and drive impact.
Scroll page to navigate cases
Renewcred
A NEW ERA OF CARBON CREDITS - BUILT ON TRUST
Change Vision
RenewCred is building a new era of carbon markets rooted in science, transparency, and trust. The goal is not to optimise a broken system, but to fundamentally reshape how climate action is understood, verified, and financed. By combining advanced technology, scientific rigour, and radical transparency, RenewCred aims to create a more equitable and accessible climate economy where measurable impact replaces vague claims and climate leadership increasingly emerges from the Global South.
Action
We began working together on a strategic process focused on business development, sustainability, and long-term growth. The goal was to create a clear foundation that connects responsible thinking directly to the company's business model, positioning, and future direction. Through this process, the collaboration naturally extends into all areas of marketing and communications. This includes the overall social media ecosystem, brand messaging, events, community and network building, partnerships, and service design. The strategy work is not treated as a separate layer, but as something that guides how the company communicates, operates, and creates value across every touchpoint.
Impact
RenewCred helps transform carbon markets from opaque compensation mechanisms into systems that generate real climate value and long-term accountability. By supporting high-quality climate projects, increasing trust in sustainable finance, and enabling broader participation across regions and communities, the company contributes to a more transparent, inclusive, and scalable climate future. The aim is not only environmental impact, but also a fairer global system where climate innovation, funding, and opportunity are more equally distributed.